Tea culture is of long history in China, so a new package for a tea-making brand Xiangpiaopiao will be inspired from ancient tea legacy. Xiangpiaopiao Dahongpao Fresh Milk Tea needs disruptive, unconventional new packaging to establish a unique position in the market. By merging traditional Eastern aesthetics with contemporary artistic values, using Chinese red, unique Chinese character typography, and the shape of the bottle, it displays a simple and direct modern expression, setting Xiangpiaopiao apart in the beverage industry.

Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.