Xiangpiaopiao Dahongpao Milk Tea Bottle by Tiger Pan |
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| DESIGN NAME: Xiangpiaopiao Dahongpao PRIMARY FUNCTION: Milk Tea Bottle INSPIRATION: Xiangpiaopiao Dahongpao Fresh Milk Tea needs disruptive, unconventional new packaging to establish a unique position in the market. By merging traditional Eastern aesthetics with contemporary artistic values, using Chinese red, unique Chinese character typography, and the shape of the bottle, it displays a simple and direct modern expression, setting Xiangpiaopiao apart in the beverage industry. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Tea culture is of long history in China, so a new package for a tea-making brand Xiangpiaopiao will be inspired from ancient tea legacy. The layout is designed in a modernised Chinese calligraphy style yet remains eye-catching in shelves. And to enlarge the difference with the competitive brands, the bottle is shaped with a whirl-like shoulder, which expresses a bit of milky-tea’s richness touch. OPERATION / FLOW / INTERACTION: The product needs to balance mass appeal with innovative proportions, using the visual appeal of milk and tea to cleverly create reinforced ribs in the bottle design, making it a unique container symbol for Xiangpiaopiao. The packaging combines the beauty of Chinese character vertical typography with contemporary flat graphic language, dominated by China's most important color red. This modern Chinese design expression forms a succinct and powerful cultural symbol that resonates with young consumers. PROJECT DURATION AND LOCATION: Started in May 2023 in Shenzhen and finished in October 2023, published in November 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: · The reinforcing ribs on the bottles have been cleverly designed to resemble the vortex shape formed during tea extraction. While enhancing the structural integrity of the bottle, they also serve as a unique visual identifier. · The combination of the vertical typography with contemporary flat graphic, a large Chinese red square, as the main product identification creates a modern Chinese design expression. · The bottle Added a tear guide to the plastic seal at the cap, using the iconic red square of the packaging. It enforces the visual identifier and prevents the design on plastic seal being torn when opening the cap. SPECIFICATIONS / TECHNICAL PROPERTIES: The bottle is 68mm x 68mm x 210mm TAGS: Tigerpan, Beverage packaging, Milk Tea RESEARCH ABSTRACT: In today's era, the aesthetic differences among Chinese consumers are vast, with traditional culture and modern aesthetics having their respective audiences. Xiang Piao Piao aims to create benchmark products that appeal to a broader consumer group. Xiangpiaopiao Dahongpao Fresh Milk Tea introduces a modern Chinese design expression as an innovation, creating a new generation of beverage container symbols and a new Chinese-style aesthetic that appeals to many Chinese consumers. Modern, upscale, yet with strong traditional cultural symbols, the product has created a significant buzz online and on social platforms upon launch. CHALLENGE: Xiangpiaopiao Dahongpao Fresh Milk Tea has revolutionary innovations in both container and visual design. To stand out in the current market and achieve high sales, a balance between consumer acceptance and innovation is essential. Xiangpiaopiao achieves this balance with a modern Chinese design expression, more modern, more sophisticated, yet revealing a rich traditional cultural heritage, making it acceptable to more Chinese consumers. ADDED DATE: 2023-11-13 10:46:30 TEAM MEMBERS (1) : Tiger Pan, Chen Yiwen, Xie Zhangkun, Duan Ruochen, Ma Chao, You Hua IMAGE CREDITS: Tiger Pan |
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| AWARD DETAILS | |
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Xiangpiaopiao Dahongpao Milk Tea Bottle by Tiger Pan is Winner in Packaging Design Category, 2023 - 2024.· Read the interview with designer Tiger Pan for design Xiangpiaopiao Dahongpao here.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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