Hsu Fuchi New Year Candy merges tradition with innovation. Its single-box design evokes a blessing bag, symbolizing New Year's wishes. When combined, it forms a large candy, igniting consumer interest effortlessly. Illustrations depict the ancient sugar-making process, promoting cultural heritage. The box's 24 convex edges, representing China's 24 solar terms, enhance functionality. Inspired by Qing Dynasty porcelain, the design embodies timeless Chinese aesthetics.

Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.

Hsu Fu Chi was founded in 1992 by four brothers from Taiwan, China. The main production base is located in Dongguan, Guangdong Province, with a total area of more than 500,000 square meters, with 39 large-scale modern workshops, 127 high-quality automated production lines. The company mainly produces candy, pastries, sajima, chocolate, jelly and other casual sugar point food, loose and packaged sugar point food more than 1200 styles, with a daily capacity of more than 1600 tons. Hsu Fu Chi has 8 branches, 58 regions, more than 3,500 dealers in the country, serving more than 1,000,000 terminal stores, from urban to rural, a strong sales network covering the whole country, and exported to the United States, Canada, Japan, South Korea, Southeast Asia, Australia, Europe, Africa and other countries and regions, exported to overseas.