Hsu Fuchi Candy Packaging by Tiger Pan |
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| DESIGN NAME: Hsu Fuchi PRIMARY FUNCTION: Candy Packaging INSPIRATION: The single-box design looks like a traditional blessing bag, symbolizing good wishes for the New Year, making it a cherished gift for the public. What's more intriguing is that when the two boxes are combined, they resemble a large piece of candy, directly reflecting the product's candy-like properties. This sparks conversation among consumers, creating a highly contagious topic that requires no explanation. The illustration design centers around the six-step process of ancient sugar making, depicting the entire journey from harvesting sugarcane to packaging the final product, thus promoting traditional sugar culture. Whether it's the red color scheme or the Chinese dragon elements interspersed throughout, it sets the tone for the 2024 Chinese Year of the Dragon, evoking a festive New Year atmosphere. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The appearance of our box is designed with 24 convex edges, which correspond to the 24 solar terms of the year in China, implying a rich harvest of five grains in the New Year. At the same time, the lid, in turn, can also be used as a tray to hold candy or other food, resembling the shape of ancient Chinese art, thereby giving the packaging more functionality and practicality. On the lid of the box, we also incorporated a silk scarf to add a ceremonial and elegant touch to the use of the fruit bowl. OPERATION / FLOW / INTERACTION: The box filled with candies resembles a blessing bag when singular, and a delightful assortment when combined. The fusion of aesthetic form and practical function enhances interactivity and interest. The lid's design draws inspiration from the Chinese Qing Dynasty porcelain lotus high-footed fruit plate, embodying the quintessence of Chinese aesthetics and values. PROJECT DURATION AND LOCATION: The project began in Shenzhen in March 2023, was completed in Shenzhen in December 2023, and was available throughout China as well as in Member's Mark in December 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The outer packaging of the New Year sugar bucket products uses transparent PET cans. 20% RPET material is added to the outer packaging PET cans to reduce the use of raw plastic. The PP covers are free of carbon black color, which is easy to recycle and process. This packaging action has been issued by the China Synthetic Resin Association (CSRA) and PROECO (Beijing Zhenhui Environmental Protection Material Technology Co., LTD.). Packaging products can be recycled professional certification (can be used for 3 years). SPECIFICATIONS / TECHNICAL PROPERTIES: Diameter 160mm x height 234mm TAGS: Neo-chinese style, confectionery, Chinese Year, Traditional Chinese culture, sustainable, recycled materials, environmental protection RESEARCH ABSTRACT: New Year candy, as a special candy product for Chinese New Year, is not only the embodiment of traditional Chinese culture, but also represents the aesthetic standards of Chinese consumers. In today's society, the flavor of the New Year is gradually fading, we hope to lead another wave of Chinese New Year through this New Year candy design. CHALLENGE: New Year candy, as a special candy product for Chinese New Year, is not only the embodiment of traditional Chinese culture, but also represents the aesthetic standards of Chinese consumers. In today's society, the flavor of the New Year is gradually fading. We hope to lead another wave of Chinese New Year through this New Year candy design. ADDED DATE: 2023-06-30 08:42:47 TEAM MEMBERS (6) : Chief Designer：Tiger Pan, Project Manager：Peng Lei, Designer： Xiao Longfei, Technical Support：Xie Zhangkun, 3D Renderer：Zhu yuling and Illustrator: Mei Yeye, Yi Ping IMAGE CREDITS: Tiger Pan PATENTS/COPYRIGHTS: Tiger Pan |
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| Visit the following page to learn more: https://www.behance.net/tigerpan | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Dongguang HSU CHI foods Co., Ltd PROFILE: Hsu Fu Chi was founded in 1992 by four brothers from Taiwan, China. The main production base is located in Dongguan, Guangdong Province, with a total area of more than 500,000 square meters, with 39 large-scale modern workshops, 127 high-quality automated production lines. The company mainly produces candy, pastries, sajima, chocolate, jelly and other casual sugar point food, loose and packaged sugar point food more than 1200 styles, with a daily capacity of more than 1600 tons. Hsu Fu Chi has 8 branches, 58 regions, more than 3,500 dealers in the country, serving more than 1,000,000 terminal stores, from urban to rural, a strong sales network covering the whole country, and exported to the United States, Canada, Japan, South Korea, Southeast Asia, Australia, Europe, Africa and other countries and regions, exported to overseas. |
| AWARD DETAILS | |
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Hsu Fuchi Candy Packaging by Tiger Pan is Winner in Packaging Design Category, 2023 - 2024.· Read the interview with designer Tiger Pan for design Hsu Fuchi here.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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