Gu Ming channels the sophistication of the Song Dynasty, fusing ancient Chinese elegance with modern innovation. Through carefully crafted fonts and a clear tonal palette, Gu Ming revitalizes its brand identity while staying true to its cultural roots. Inspired by the iconic Ruyao water cup tea, the milk tea cup cover design seamlessly blends tradition with contemporary aesthetics. Celebrating the cultural legacy of the Song Dynasty, Gu Ming embodies a harmonious balance between tradition and innovation.

Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.

Founded in 2010, Guming belongs to Zhejiang Guming Technology Co., LTD., the founder is Wang Yunan. In the continuous innovation and improvement, the market share has been maintained to increase exponentially, and has now become a nationwide tea chain brand.