Gu Ming Drinks Packaging by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Gu Ming PRIMARY FUNCTION: Drinks Packaging INSPIRATION: The modern Chinese way of thinking is employed to represent the historical tea brand - its background color. This inspiration is drawn from China's ancient Song Dynasty, known for its peak aesthetic values. The standard font mimics the official headwear of the Song Dynasty, addressing the inclined angles on both ends of the horizontal strokes, while the brushstrokes emphasize innovation and pioneering spirit. UNIQUE PROPERTIES / PROJECT DESCRIPTION: For the upgrading of the ancient tea brand, the lack of temperament and personality, the loss of the brand color, and the increasing convergence of products, only the temperament that consumers can remember is the brand image. Therefore, the ambiguous brand status quo of ancient tea must be reformed. That is, tonality is clear at a glance, distinguished, praised, is the base color of ancient tea. OPERATION / FLOW / INTERACTION: The white space brings more Oriental aesthetics, super visual intensity and communication, and gives consumers a new experience from the new Chinese vision and feeling. PROJECT DURATION AND LOCATION: The design work will be completed in Shenzhen in 2023. |
PRODUCTION / REALIZATION TECHNOLOGY: Milk tea cup cover design inspiration source: Song Dynasty Ruyao water cup tea. Following the grain of the Song Dynasty Ruyao water cup tea cup, the shape of milk is twisted, and the final transparent effect is superimposed like the shape of tea leaves. SPECIFICATIONS / TECHNICAL PROPERTIES: Main product size: 95mm x 95mm x 210mm TAGS: Milk tea, brand, packaging, font, Neo-chinese style, Tigerpan RESEARCH ABSTRACT: The Song Dynasty is an era of the highest aesthetic peak in ancient China. It adopts the spirit of Song Dynasty calligraphy and the vanguard of traditional calligraphy, from recognizing characters, to understanding characters, to creating character aesthetics. CHALLENGE: The reinvention of brand graphics, particularly calligraphy, embodies what we call cultural self-confidence. It's not merely following the footsteps of our ancestors but truly grasping the essence of reinvention through absorption. ADDED DATE: 2023-06-29 12:19:31 TEAM MEMBERS (5) : Creative Director: Tiger Pan, Graphic Design: Zhiyi Jiang, Project Management: Lei Peng, Image Editing: Juanjuan Wu and Technical Direction: Zhangkun Xie IMAGE CREDITS: Tiger Pan PATENTS/COPYRIGHTS: Tiger Pan |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Zhejiang Guming Technology Co., LTD PROFILE: Founded in 2010, Guming belongs to Zhejiang Guming Technology Co., LTD., the founder is Wang Yunan. In the continuous innovation and improvement, the market share has been maintained to increase exponentially, and has now become a nationwide tea chain brand. |
| AWARD DETAILS | |
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Gu Ming Drinks Packaging by Tiger Pan is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Read the interview with designer Tiger Pan for design Gu Ming here.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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