The primary conceptual foundation of Od Ana consists of simplicity. It's not just function, form, or aesthetics. Considering the design and production conditions, it is the result of an integrative perspective between conscious choice and renunciation. A light source is realized by reinterpreting the aesthetic value of simple components and techniques, without ignoring the emotional impact of its function and form. Thanks to its articulated structure and movable feet, it can be moved according to the needs and mood of the end user and can be used as a desk lamp, table lamp, or floor lamp.

The primary conceptual basis of Cenk Ahmet Kaya's designs consists of simplicity. According to him, simplicity and mediocrity; is like two points standing side by side on a circle, and the sophisticated harmony of the material, function, form, and soul of the design can only be achieved by experiencing every point that constitutes the circle. In this context, the path to simplicity is not so simple. Not just function, not just form, not just aesthetics. His designs; Considering the design and production conditions, It is the result of an integrative perspective between conscious preference and renunciation.

Not just function, not just form, not just aesthetic. Cenkkaya designs, considering the design and production conditions, are the result of an integrative perspective between conscious preference and renunciation. The primary conceptual basis of Cenkkaya design consists of simplicity. According to us simplicity and banality; is like two points standing side by side in a circle. The sophisticated harmony of material, function, and form can only be achieved by experiencing all points that constitute the circle. In this context, the path to simplicity is not quite that simple. With every novel design process, Cenkkaya continues to learn by experiencing a unique circle.