The primary conceptual basis of Cenk Ahmet Kaya's designs consists of simplicity. According to him, simplicity and mediocrity; is like two points standing side by side on a circle, and the sophisticated harmony of the material, function, form, and soul of the design can only be achieved by experiencing every point that constitutes the circle. In this context, the path to simplicity is not so simple. Not just function, not just form, not just aesthetics. His designs; Considering the design and production conditions, It is the result of an integrative perspective between conscious preference and renunciation.