Designed for a rebranding of Shochu X, a company that creates new value from a modern perspective for shochu, a traditional spirit produced in the Kyushu region, Japan. Focused on the fact that this brand does not only offer the value of alcoholic beverages but also values the relationship with culture and lifestyles. Used a Western spirits like bottle shape and label, but added a graphic design with a Japanese style pattern and minimalist aesthetics to express the cultural fusion between the West and the East and global citizens' happiness of being socially connected through this shochu.

Born in Japan in 1972, started working as a designer in charge of packaging design, CI/VI, etc. at a general production company. Later, took charge of corporate and product advertisements for major companies. After gaining experience in package design, CI, and planning and production of advertisements, currently working to offer ideal designs from a branding communication perspective. By reconsidering essential values and adopting viewpoints in line with the era, the circle of empathy expands flexibly, delivering modest happiness to people. Aiming to create not only the value of the goods, but also the value of relationships by taking advantage of many experiences in branding communication, and participating in a variety of projects in areas such as beverages, food, cosmetics, art, and science.

Shochu X is a brand that continues to challenge the creation of new shochu while preserving the qualities of traditional Japanese shochu. With a sake brewery that possesses one-of-a-kind production technology and an original product concept, we deliver a supreme bottle of shochu.