Shochu X Bottle Label by Kota Sagae - Saga Inc |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Shochu X PRIMARY FUNCTION: Bottle Label INSPIRATION: Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle size: Φ85mm, H175mm TAGS: Japanese-style, minimal, luxury, fusion, lifestyle RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2023-02-28 07:52:18 TEAM MEMBERS (6) : Creative Director：Kota Sagae, Art Director：Kota Sagae, Designer：Kota Sagae, Creater：Keisuke Hashimoto, Marketing Director：Daiki Okabe and Production Maneger：Miwa Nishii IMAGE CREDITS: Saga inc. |
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| Visit the following page to learn more: https://sagainc.co.jp/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shochu X PROFILE: Shochu X is a brand that continues to challenge the creation of new shochu while preserving the qualities of traditional Japanese shochu. With a sake brewery that possesses one-of-a-kind production technology and an original product concept, we deliver a supreme bottle of shochu. |
| AWARD DETAILS | |
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Shochu X Bottle Label by Kota Sagae-Saga Inc is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Kota Sagae - Saga Inc. · Click here to register inorder to view the profile and other works by Kota Sagae - Saga Inc. |
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