The Oil project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the L with an exclamation mark, which serves as a call for people's attention and a visual representation of the project's location. The project seeks to promote collaboration in the arts, and the use of green as the identity color suggests that Oil is an oasis for the arts in the midst of the urban jungle of concrete and steel.

Kimhung Choi is an accomplished design director and co-founder of C+C Workshop (2005-2021) and the founder of Kimhung Design (2021-present). Kimhung specialised in visual communication and branding; he is highly focused on the interaction between design and visual communication and deeply believes for a good piece of creation other than the effect of visuality, most importantly is to enable people to have sensitivity and admiration. He has received widespread recognition for his work, including being selected as one of fifteen young designers to participate in the "70/80 New Hong Kong Designer Exhibition" showcased in Shanghai, Shenzhen, Chengdu, and other cities in 2007. He was also elected for the "40 under 40 Award" by Perspective Magazine in 2010 and recognised as one of the "25 Hong Kong City's Top Talents You Need to Know" by Time Out Magazine in 2012.

Kimhung Design was founded by Kim Hung Choi in 2021. Choi specialised in visual communication and branding; he is highly focused on the interaction between design and visual communication and deeply believes for a good piece of creation other than the effect of visuality, most importantly is to enable people to have sensitivity and admiration.