The Oil project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the L with an exclamation mark, which serves as a call for people's attention and a visual representation of the project's location. The project seeks to promote collaboration in the arts, and the use of green as the identity color suggests that Oil is an oasis for the arts in the midst of the urban jungle of concrete and steel.

Kimhung Choi is an accomplished design director and co-founder of C+C Workshop (2005-2021) and the founder of Kimhung Design (2021-present). Kimhung specialised in visual communication and branding; he is highly focused on the interaction between design and visual communication and deeply believes for a good piece of creation other than the effect of visuality, most importantly is to enable people to have sensitivity and admiration. Kimhung's works have been internationally recognized, having been selected for several prestigious design competitions such as D&AD, New York Art Director Club, Tokyo Type Director Club, International Poster Triennial in Toyama, HKDA Global Design Award, Design for Asia Award, HK International Poster Triennial, and Graphic Design in China Award. In recognition of his achievements, some of his works have been added to the permanent collections of The Poster Museum at Wilanow, Lahti Poster Museum, and Hong Kong Heritage Museum.

Kimhung Design was founded by Kim Hung Choi in 2021. Choi specialised in visual communication and branding; he is highly focused on the interaction between design and visual communication and deeply believes for a good piece of creation other than the effect of visuality, most importantly is to enable people to have sensitivity and admiration.