Kimhung Choi is an accomplished design director and co-founder of C+C Workshop (2005-2021) and the founder of Kimhung Design (2021-present). Kimhung specialised in visual communication and branding; he is highly focused on the interaction between design and visual communication and deeply believes for a good piece of creation other than the effect of visuality, most importantly is to enable people to have sensitivity and admiration. Kimhung's works have been internationally recognized, having been selected for several prestigious design competitions such as D&AD, New York Art Director Club, Tokyo Type Director Club, International Poster Triennial in Toyama, HKDA Global Design Award, Design for Asia Award, HK International Poster Triennial, and Graphic Design in China Award. In recognition of his achievements, some of his works have been added to the permanent collections of The Poster Museum at Wilanow, Lahti Poster Museum, and Hong Kong Heritage Museum.