The cloud baby IP image created by combining the brand characteristics of Yunnan Baiyao can not only create unique emotional contact with consumers, but also establish communication between mother and baby. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into a larger strawberry graphic symbol to form a more intuitive communication. The combination of pinyin and strawberry graphics in the background and the design of the brand is as easy as a child's painting.

Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.

Yunnan Baiyao Group Co., Ltd. is one of the ten key large-scale enterprises in Yunnan Province, one of the top 100 enterprises in Yunnan Province, and one of the first batch of national innovative enterprises. The Yunnan Baiyao trademark was rated as a well-known trademark in China, and is a popular Chinese time-honored brand. The company's main business income, realized profits and taxes, stock market value and other indicators have ranked first in China's traditional Chinese medicine industry for seven consecutive years.