Yunnan Baiyao Children Toothpaste by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Yunnan Baiyao PRIMARY FUNCTION: Children Toothpaste INSPIRATION: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication OPERATION / FLOW / INTERACTION: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away. PROJECT DURATION AND LOCATION: The project lasts 2 months, designed in Shenzhen FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 46mm x Depth 39mm x Height 159mm TAGS: toothpaste, kids toothpaste, kids, cloud, Tiger Pan RESEARCH ABSTRACT: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf. CHALLENGE: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. ADDED DATE: 2022-10-05 08:58:50 TEAM MEMBERS (5) : Creative Director: Tiger Pan, Graphic Design: Jingwen Xiang, Image Editing: Yuling Zhu, Technical Direction: Zhangkun Xie and Project Manager: Hua You IMAGE CREDITS: Tiger Pan |
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| Visit the following page to learn more: https://www.tigerpan.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: YUNNANBAIYAOGROUP CO.,LTD PROFILE: Yunnan Baiyao Group Co., Ltd. is one of the ten key large-scale enterprises in Yunnan Province, one of the top 100 enterprises in Yunnan Province, and one of the first batch of national innovative enterprises. The Yunnan Baiyao trademark was rated as a well-known trademark in China, and is a popular Chinese time-honored brand. The company's main business income, realized profits and taxes, stock market value and other indicators have ranked first in China's traditional Chinese medicine industry for seven consecutive years. |
| AWARD DETAILS | |
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Yunnan Baiyao Children Toothpaste by Tiger Pan is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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