Beltman has a very recognizable style of composition, it has a human form, but his joints are mechanical, as if dominated. He has strong emotions and a personality. The complex lines are intertwined from the center, incredibly suffocating, and gradually diverge and spread to the whole body, becoming easy and straightforward. Its full-body visual presentation conveys a straightforward concept, control. The designer tries to create an aesthetic where stories can be in simplicity, and the order can be in complexity.

Bai Fan is the founder of the lifestyle brand WANGJIANXI. Born into an artists’ family, he soaked up inspirations from various art genres in growth. He has accumulated rich, large-scale commercial activity visual design experiences over a decade of his career and established good cooperative relations with many world-renowned brands, committed to renewing conventional visual narratives with thoughtful design language and connecting commercial aesthetics and creative culture to make them a reality. He ponders over social phenomena, digs into human nature deep inside, and then depicts them with design language in a euphemistic, metaphorical manner.

Wangjianxi is a lifestyle brand that boasts diversified business segments, including art, design, trendy lifestyles, content and derivatives, digital art and design for futuristic living spaces. This brand’s work presents a highly recognizable creative style that draws the attention of many collectors, brands and international buyers.