Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products. Subtle design elements reconnect reader with the pleasure of holding a paper book. Folding a book while reading is a usual gesture; it inspired designers to use this peculiar shape as a visual and tactile trigger to enrich the user's experience. The entire ink-free and plastic-free packaging is made of biodegradable pulp. It is environmentally friendly, and degradable.

I wore several hats for many years: managing my own design agency, doing business development and being the creative director behind each projects, mentoring and training my team while improving my own skills. I served different clients: from luxury power houses to technology start-ups to large scale government funded projects. Very different, and yet very similar: one common denominator during all these years was the need of being creative within a defined budget and, usually tight, time frame. Controlling budget and timeline while being creative is a challenging position where I excel. Since 2016, I also had one foot in the Academic world, supervising the Industrial and Strategic Design section at SIVA (Shanghai Institute of Visual Arts). I worked closely with university to define the design curriculum and organize their teaching content. After 6 years with the university, I felt the need for new challenges and I decided to go back fully into the professional world. In 2018, I launched my own watch brand where I’m fulfilling my needs to design high-quality products and to implement long term brand vision.
In 2021, I merged my agency to set-up a new company providing holistic design services: WY&P.

DEDAO was Founded in 2016. Through high-quality teachers and extensive online book system, the company provides online knowledge services for lifelong learning users, and continuously innovates in product form, education supply, business model and other aspects, becoming a pioneer in China's lifelong education industry. As of December 31, 2021, Dedao has accumulated more than 49 million active users, and continues to lead the download rankings of books and education software in Apple Store and major Android app markets in China. Dedao also is an enterprise engaged in "lifelong education" service. Through the "Dedao" App, "Logic Thinking" wechat official account and other platforms, offline, through the "DEDAO advanced Research Institute"