Dedao Focus7 eReader by William Volcoff and Yawei Zhang |
Home > Winners > #145505 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Dedao Focus7 PRIMARY FUNCTION: eReader INSPIRATION: Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products. Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience. OPERATION / FLOW / INTERACTION: On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation. PROJECT DURATION AND LOCATION: The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022. FITS BEST INTO CATEGORY: Digital and Electronic Device Design |
PRODUCTION / REALIZATION TECHNOLOGY: The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use. The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper. The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience. SPECIFICATIONS / TECHNICAL PROPERTIES: Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating, Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM eReader Weight: 210 grams eReader size: 159*140.7*10 mm Packaging size: 16.5 x 18.5 x 3 cm 10 weeks battery on sleeping mode. 3.5 days battery on full use. 2 weeks battery with 1h use per day. TAGS: ereader, tablet, book, eInk, CNC, aluminium, RESEARCH ABSTRACT: Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues. The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched. CHALLENGE: Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers. ADDED DATE: 2022-09-30 07:34:44 TEAM MEMBERS (1) : William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao IMAGE CREDITS: William Volcoff and Yawei Zhang, 2022. PATENTS/COPYRIGHTS: Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd. |
||||
| Visit the following page to learn more: https://www.wyandp.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Dedao (Tianjin) Culture & Communication Co., Ltd. PROFILE: DEDAO was Founded in 2016. Through high-quality teachers and extensive online book system, the company provides online knowledge services for lifelong learning users, and continuously innovates in product form, education supply, business model and other aspects, becoming a pioneer in China's lifelong education industry. As of December 31, 2021, Dedao has accumulated more than 49 million active users, and continues to lead the download rankings of books and education software in Apple Store and major Android app markets in China. Dedao also is an enterprise engaged in "lifelong education" service. Through the "Dedao" App, "Logic Thinking" wechat official account and other platforms, offline, through the "DEDAO advanced Research Institute" |
| AWARD DETAILS | |
 |
Dedao Focus7 Ereader by William Volcoff and Yawei Zhang is Winner in Digital and Electronic Device Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with William Volcoff and Yawei Zhang. · Click here to register inorder to view the profile and other works by William Volcoff and Yawei Zhang. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like William Volcoff and Yawei Zhang's Consumer Electronics Design?
You will most likely enjoy other award winning consumer electronics design as well.
Click here to view more Award Winning Consumer Electronics Design.
  |
 |
