Blackandgold Design (Shanghai) Co., Ltd. Mizone Seasonal Beverage
Mizone Seasonal Beverage is Iron Design Award winner in 2022 - 2023 Packaging Design Award Category.
Mizone Seasonal Beverage

Mizone has been the leading vitamin drink brand in China for 20 years. It's popular due to its thirst quenching attribute and refreshing taste. To infuse the brand with new excitement, Mizone launches spring and summer limited edition on market. The packaging breaks Mizone's brand-driven design principle by maximizing the appetizing seasonal flavor and seasonal association as well as remaining the brand recognition. The creative concept of spring limited rose grape flavor is spring revival. While for the summer limited tropical fruit flavor, the concept is summer refreshing.

Mizone Seasonal Beverage
Blackandgold Design (Shanghai) Co., Ltd. Mizone Seasonal
Blackandgold Design (Shanghai) Co., Ltd. Beverage
Blackandgold Design (Shanghai) Co., Ltd. design
Blackandgold Design (Shanghai) Co., Ltd. design
Blackandgold Design (Shanghai) Co., Ltd.

Based in Paris, Shanghai and New York, we have been working for 30 years to develop strong brands, with high standards and passion. But also with a certain amount of hindsight and humility. With us, jargon is prohibited. Certainties too. It is this constantly renewed curiosity, this duty of candor and this desire to understand that drives the daily life of the agency, from our approach to trends to that of your briefs. In China, we work with big international and local clients.


Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.