One logo shared by two different cities (Bergamo and Brescia, united as year 2023 Italian Capital of Culture) inspired to the pop culture and designed to evolve during time. The whole geometry is based on bending of linear elements with constant thickness, inspired by the construction rods for which the two cities are well known, with the aim of overturning a stereotype of industrial cities and celebrate their resiliance during the first covid-19 surge. The iconic red element not only is a 3 and a B at the same time, but also can acquire different meanings and shapes in different contexts.

akòmi is an interdisciplinary agency founded in 2007 specialized in B2C and B2B communication projects, operating in the following sectors: music, food, tourism, cultural events, financial, insurance, real estate, medical, industrial, associations. The User eXperience is the first phase of akomi's design process, an important step of research and analysis for the success of the project. Design focused on the user allows to bring out the people to address, their needs, expectations, fears, and the context in which they move.

Bergamo and Brescia are two of the most important cities of Northern Italy. 2,5 Millions of people live in the two Provinces, that are worldwide known mostly for their advanced industries. Both cities are reaping the fruits of a long work of repositioning in the cultural field, thanks to the rediscovery and enhancement of their artistic, landscape and monumental heritage. Six different UNESCO Sites has place in the Provinces of Brescia and Bergamo. After being strongly hit by the first covid wave in 2020, the two cities has been chosen by the Ministry of Cultural Heritage to become together the jointed Italian Capital of Culture for year 2023. To celebrate and promote this significant acknowledgment, the Municipalities of Bergamo and Brescia opened a call to all professionals in visual communication, asking to propose their designs. More than 50 proposals has been collected and evaluated by the jury chaired by Antonio Romano, founder of Inarea and one of the most appreciated professional in visual identity.