akòmi is an interdisciplinary agency founded in 2007 specialized in B2C and B2B communication projects, operating in the following sectors: music, food, tourism, cultural events, financial, insurance, real estate, medical, industrial, associations. The User eXperience is the first phase of akomi's design process, an important step of research and analysis for the success of the project. Design focused on the user allows to bring out the people to address, their needs, expectations, fears, and the context in which they move.