How to highlight Shunde culture and attract young people is difficult. In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color, or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors, and multi-layer materials to form a lively atmosphere and present Shunde culture. Phoenix means auspicious and is also a nickname for Shunde, so the designers took the phoenix as the theme to echo Haocai to express happiness.

SIG Design is a leading commercial Design company in China, founded in Shanghai in 2001. Based on the methodology of design innovation, through a unique perspective and insight, it breaks the boundary of style and the inertia of traditional thinking, and provides comprehensive design solutions. SIG means [ special interest group ]. The team started with the idea of gathering a group of interesting and special people and treating each project as an opportunity to learn and explore the world. With a unique perspective of design and innovation, we can gain insight into People's daily behavior and the surrounding world, and give innovative proposals. This interesting group of people believe that through warm, human design: humanized design.