Haocailou Resturant by Sig Studio |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Haocailou PRIMARY FUNCTION: Resturant INSPIRATION: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts. We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture. Innovations on construction technology, dining experience and floor plan as well. UNIQUE PROPERTIES / PROJECT DESCRIPTION: How to highlight Shunde culture and attract young people is the difficulty. In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture. Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness. OPERATION / FLOW / INTERACTION: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up. Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch. The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms. PROJECT DURATION AND LOCATION: The project located in Fengshengli SH started in July 2021 and finished in December 2021. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine. On-site visit to learn about Shunde culture. SPECIFICATIONS / TECHNICAL PROPERTIES: The project area is 542sqm. TAGS: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design RESEARCH ABSTRACT: Type of Research: Internet research, offline market research Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well. Methodology：Design innovation, brainstorming, workshop Data collection and research tools: Wechat, reports pool, DIAN PING Paticipants: Ray Lee, Jiani Feng, Feng Yu Insights: After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap. The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night. The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way. CHALLENGE: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design. The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up. The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch. The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms. ADDED DATE: 2022-07-26 07:20:19 TEAM MEMBERS (5) : Creative director: Ray Lee, Interior design: Jiani Feng, Yiming Huang, Graphic/ illustration design: Shushu, Jieyu Deng, Rendering: Yinhui Gu and Project management：Jiani Feng IMAGE CREDITS: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021 PATENTS/COPYRIGHTS: Copyrights belong to SIG Studio,2021. |
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| Visit the following page to learn more: https://sigedesign.com/work/detail/123 | |||||
| AWARD DETAILS | |
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Haocailou Resturant by Sig Studio is Winner in Interior Space and Exhibition Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Sig Studio. · Click here to register inorder to view the profile and other works by Sig Studio. |
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