Classy Plus is an all in one espresso and coffee brewer designed for the North American market, offering the complete experience of Italian coffee culture from espresso to cappuccino or latte. In addition, the machine also has a filter coffee selection and a double shot function to cater for specific preferences of this market. Classy Plus is Ideal for small offices and conference rooms. Its slim design is building on Lavazza's established form language in this segment. It is characterised by a contrasting exterior shell enveloping the main body and embossed Lavazza logos on the sides.

Florian Seidl is an Austrian designer with several years of professional experience. Currently he is working as Lavazza's design manager at the Innovation Center in Turin and teaching at the Scuola Politecnica di Design (SPD) in Milan. Before that he was part of the design team that developed the Fiat 500 successfully into a whole range of different models and several other projects that can now be seen on the road. He has also done work for KTM and as freelancer for various other non-automotive brands. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.

Luigi Lavazza S.p.A. is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store in Via San Tommaso 10. Lavazza invented the concept of the coffee blend - the art of combining different types of coffee, to achieve and maintain certain characteristics and quality. Lavazza is among the world's leading coffee roasters.