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FFOCCO Asana Guide Line Wear Posture Aligner
Asana Guide Line Wear Posture Aligner is Iron Design Award winner in 2023 - 2024 Sporting Goods, Fitness and Recreation Equipment Design Award Category.
Asana Guide Line Wear Posture Aligner

This collection is focused on yoga practices, destined to ease the grip in yoga postures. It features a sweatshirt, pants, harem pants and a top, and includes internal grip strings acting as the axis during postures providing safety and transitioning into mindful breathing. Tank top, to facilitate stretching asanas for triceps and shoulders. Sweatshirt, facilitates the opening of the front and back of the chest with an adjustable guide. Gaugho Pant with a guide in the center, help in the benefits of the butterfly pose. Elephant Pant with grips in the hem, ensuring an extreme leg stretch.

Asana Guide Line Wear Posture Aligner
FFOCCO Asana Guide Line Wear
FFOCCO Posture Aligner
FFOCCO design
FFOCCO design
FFOCCO

Innovative Latin American Design FFOCCO | Calm Clothing | is an ethical clothing brand that focuses on introspective activities, not only for its practice but also for reaching and withdrawing. A multidimensional vision in search of innovation, harmony of forms, and continuous improvement. It is produced on a small scale and in an almost artisanal way, with the aim of developing productive and conscious coherence. Investigating with textile materials, it divides into two major universes between the upper garments made of natural fibers, while the lower ones are made of technological fabrics. Production is carried out in model workshops chosen for their quality, commitment, and proximity. The search for sustainability is emphasized, optimizing materials, not using plastic, developing textile compost, or artistic pieces with production waste, in addition to aiming for ZERO waste from cutting and production methods. Emphasizing movement, body temperatures, visual order, and using garments as guides for conscious exercise. The GUIDE collection was born in early 2020, after analyzing which grips would facilitate the postures of a beginner or perfect those of an advanced practitioner. It emerged by introducing guides into the garments. Fasteners that provide security and facilitate conscious breathing. The line of robes and soft clothing has the particularity of not generating waste or discarded scraps. Zero Waste is sought from prints that function as digital patterns, which are then sublimated using sustainable techniques and cut manually. FFOCCO is sold online and in our showroom in Buenos Aires, also known as FFOCCObox, a 3x3x3 cube space, as well as being marketed in strategic retail points in line with the brand's essence. Visual content is created by summoning makers who excel in their craft and profession, who have a reflective activity, such as architects, photographers, artists, writers, ceramists, osteopaths, cooks, and designers, among others. The brand's proposal is valued by discerning customers who make intelligent purchases, avoid impulse buys, seek quality and durability, and value comfortable design. With a philosophy of a peaceful life, visually minimalist, it promotes ecological and ethical awareness.

Ffocco

Originally from Buenos Aires ( Argentina), Florencia Fiocca studied Fashion and Textile Design in UBA, Universidad de Buenos Aires. After graduating, Florencia moved to Madrid to design shoes for YANkO, she collaborated with diferents desing like Devota & Lomba and Sybilla, as well as designing the costumes of NATIONAL BALLET in Spain. With a particular passion for the minimalist structures, changing forms, intersecting layers, moving dynamics and pattern innovation., she return to BUENOS AIRES and founding FFIOCCA in 2002, a brand that I used to sell in markets like US, Canada, London, Japan y China. In 2010 she trained as a yoga teacher and in 2015 founded FFOCCO, Calm wear for an active lifestyle. Besides doing design consultancies for brands womenswear for a major fashion house. I am the founder of FFOCCO, a sustainable yoga clothing and elements company based in Argentina. With the launch of a new collection, showing FFOCCO to this competition. hoping to expand my company around the globe. FFOCCO is calming gear for the urban lifestyle. Clean designs drape the yoga practitioner in gentle textures for intentional well-being inside and out. "Ropa calma" positions the clothing line as a retreat for body and mind. Designed in clean shapes, curves and counter-curves, reinforcement bases, many prints with manualy cut and textile machine experiences. Made in natural fibers ( best quality cotton from Peru and Brasil, linen) and high technology textile materials to accompany flexibility and stretching movements. Net color and the combination of textures in neutral colors. Concepts such as “Zero waste”, “Reuse” and “Recycling” they are present is our making athletic wear for the Eco-conscious, we make compost-textile to make our yoga elements, rugs and bolsters.