To celebrate the Year of Tiger, Nongfu Spring launches a limited gift box for Mix Milk Tea. The idea is inspired by a Chinese nursery rhyme "Beat the Tiger". The packaging is designed as tiger head, while its eyes are replaced by whirls that are the visual asset of the brand. When consumers are holding the box, their fists are right above the tiger, so it looks like the consumers are beating the tiger. Eventually, it can create the interaction between consumers and packaging.

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Founded in 1996, Nongfu Spring is China’s largest packaging water supplier, holding the number one spot for market share and is one of the top 20 beverage companies in China. According to the Frost & Sullivan report, from 2012 to 2019, Nongfu Spring maintained the number one market share of China's packaged drinking water market for eight consecutive years. In terms of retail sales in 2019, Nongfu Spring ranks among the top three in the Chinese market for tea beverages, functional beverages and juice beverages.