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Evan Chen Idun Red Heart Apple Juice
Idun Red Heart Apple Juice is Silver Design Award winner in 2021 - 2022 Packaging Design Award Category.
Idun Red Heart Apple Juice

The goddess of youth who rules the golden apple: Idun. The main image pays homage to the artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment. The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples. Three of the apples are treated with a gold stamping process to convey the three golden apples get from the Goddess of Youth to squeeze into juice.

Idun Red Heart Apple Juice
Evan Chen Idun Red Heart
Evan Chen Apple Juice
Evan Chen design
Evan Chen design
Lascaux Design Institute Inc.

We are a small, independent, original design agency that combines tradition with distinction; dedicated to integrating artistic aesthetics in commercial design work and / finding a balanced expression between modern and traditional / artistic and commercial.Always being curious, constantly asking questions and trying to constantly find answers to problems from life; always being open-minded and trying to think and look at the world from the perspective of the brand owner and the brand consumer. Every project is a new challenge, and we oppose the old, rigid and conventional solutions and promote unique ideas and expressions. We always believe that in the design process, the client will also play the role of "designer", deep participation in the design work, good design must be the product of the designer and collaborators, and mutual achievements.