Idun Red Heart Apple Juice by Evan Chen

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DESIGN DETAILS
DESIGN NAME:
Idun Red Heart

PRIMARY FUNCTION:
Apple Juice

INSPIRATION:
It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.

OPERATION / FLOW / INTERACTION:
Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.

PROJECT DURATION AND LOCATION:
This project was completed in Suzhou in November 2021.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples. Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.

TAGS:
logo,packaging,illustrations,graph ics

RESEARCH ABSTRACT:
The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.

CHALLENGE:
Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.

ADDED DATE:
2021-11-26 10:02:59

TEAM MEMBERS (8) :
EvanChen, ZimingGuo, FanZhang, YifanTao, TianDong, SibuWang, ChengbinWang and MinFang

IMAGE CREDITS:
Evan Chen, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Lascaux Design Institute Inc.

PROFILE:
We are a small, independent, original design agency that combines tradition with distinction; dedicated to integrating artistic aesthetics in commercial design work and / finding a balanced expression between modern and traditional / artistic and commercial.Always being curious, constantly asking questions and trying to constantly find answers to problems from life; always being open-minded and trying to think and look at the world from the perspective of the brand owner and the brand consumer. Every project is a new challenge, and we oppose the old, rigid and conventional solutions and promote unique ideas and expressions. We always believe that in the design process, the client will also play the role of "designer", deep participation in the design work, good design must be the product of the designer and collaborators, and mutual achievements.

NOMINATION DETAILS

Idun Red Heart Apple Juice by Evan Chen is a Nominee in Packaging Design Category.

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AWARD DETAILS

Idun Red Heart Apple Juice by Evan Chen is Winner in Packaging Design Category, 2021 - 2022.



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