The entire branding project was for the identity to look modern, classy and premium. A stylized icon of a dumpling was used, and it reflects exactly how the product resembles both in shape and size. The entire color palate is based on only brown that resembles gold, white and black. The tagline used is also based on both humor and wit. In the overall design, humor and wit is infused in the key message and visual. For example the tagline was "Yes it's true. We have fillings for you." It was a phrase to evoke the humorous touch in the creation of the dumplings, with the ultimate play on fill.

The Branding Giants Pte. Ltd. is an idea-centric advertising and graphic design agency that does a good range of work from branding to conceptual ideas and below the line collaterals. We start our work with a core idea which gives the entire project a soul and with a core idea, we can easily add legs and further pushing the boundaries of the design.