Their design on escaping from old-fashioned realism, using a more modern abstract design. The sharp straight line of the bottle body, sliced by blade. Regarding the brand design, they removed everything except for the most important calligraphy font Niu (Ox). Extending the last stroke emphasizes the Chinese meaning of Niu (a slang for awesome) till the end.

Just like the Horoscope, every Chinese person has love for the Zodiac. Niu Lan Shan is one of China's leading liquor brands.