Strong Tiger Chinese Baijiu Packaging by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Strong Tiger PRIMARY FUNCTION: Chinese Baijiu Packaging INSPIRATION: Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. OPERATION / FLOW / INTERACTION: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away. PROJECT DURATION AND LOCATION: The project lasts 2 months, designed in Shenzhen and produced in Beijing. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 71.5mm x depth 92.5mm x height 393mm TAGS: Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan RESEARCH ABSTRACT: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. CHALLENGE: The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. ADDED DATE: 2021-09-27 10:20:30 TEAM MEMBERS (6) : Creative Director: Tiger Pan, Graphic Design: Xuedan Xia, Graphic Design: Zhiyi Jiang, Image Editing: Kelin Tan, Image Editing: Chao Ma and Technical Direction: Zhangkun Xie IMAGE CREDITS: Image #No 1: Photographer Kelin Tan Image #No 2: Photographer Kelin Tan Image #No 3: Photographer Kelin Tan Image #No 4: Photographer Kelin Tan Image #No 5: Photographer Kelin Tan |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Beijing Shunxin Agriculture Holding Co., Ltd. PROFILE: Just like the Horoscope, every Chinese person has love for the Zodiac. Niu Lan Shan is one of China's leading liquor brands. |
| AWARD DETAILS | |
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Strong Tiger Chinese Baijiu Packaging by Tiger Pan is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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