Their design use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. The lucky cat, which is the common language of the Asia-Pacific region, is designed into an adorkable IP image; the shop sign style font design, the favorite color of the Chinese people, and more energetic product image on the premise of maintaining a consistent consumer memory.
Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.
Founded in 1994, Jinmailang is one of the leading companies in China's food industry. Its Lao Fanjia non-fried series is well received by consumers. Although the selection of high-quality wheat bases, research and development, production, and sales have continued to create surprises for consumers in the past 27 years.
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