Their design use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. The lucky cat, which is the common language of the Asia-Pacific region, is designed into an adorkable IP image; the shop sign style font design, the favorite color of the Chinese people, and more energetic product image on the premise of maintaining a consistent consumer memory.

Founded in 1994, Jinmailang is one of the leading companies in China's food industry. Its Lao Fanjia non-fried series is well received by consumers. Although the selection of high-quality wheat bases, research and development, production, and sales have continued to create surprises for consumers in the past 27 years.