Ramen Fan Instant Noodles Packaging by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ramen Fan PRIMARY FUNCTION: Instant Noodles Packaging INSPIRATION: Inspired by the lucky cat in Japanese traditional culture, it shows that it attracts wealth and attracts customers, but it is also a passionate ideal and pursuit of delicious food. The lucky cat, which is the common language of the Asia-Pacific region, the color is simple and strong with the red and white color matching with gold, the favorite color of the Chinese people; the bowl-shaped structure and the red and white two-color thick stripes on the edge of the cover form a unique sense of form and decorative aesthetics. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Founded in 1994, Jinmailang is one of the leading companies in China's food industry. Its Lao Fanjia non-fried series is well received by consumers. Although the selection of high-quality wheat bases, research and development, production, and sales have continued to create surprises for consumers in the past 27 years, it cannot be ignored that consumers' perception of the old Fanjia still stays in the 1990s. OPERATION / FLOW / INTERACTION: The bowl-shaped structure and the red and white two-color thick stripes on the edge of the cover form a unique sense of form and decorative aesthetics, allowing the product to achieve "identification ten meters away", to achieve super recognition on the shelf. PROJECT DURATION AND LOCATION: The project was done within 3 months. The design is finished in Shenzhen, produced in Bei jing Province. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The material mainly uses the ivory board or PET film. The bowl-shaped structure and the red and white two-color thick stripes on the edge of the cover form a unique sense of form and decorative aesthetics. SPECIFICATIONS / TECHNICAL PROPERTIES: Width138mm x Depth138mm x Height110mm TAGS: Japanese, Tonkotsu Ramen, Tiger Pan, High End, Food, environmental protection, Snack Packaging RESEARCH ABSTRACT: How to create a more authentic instant noodle brand, abandon the false propaganda of the traditional instant noodle industry "pictures are for reference only", and product packaging has become a special means to solve this problem. CHALLENGE: How to abandon the old impression of Asian instant noodles which "pictures are for reference only" becomes the core problem we need to solve. By the time, how to attract consumers' attention in different shelves is also crucial. ADDED DATE: 2021-09-27 06:04:01 TEAM MEMBERS (5) : Creative Director: Tiger Pan, Graphic Design: Longfei Xiao, Image Editing: Kelin Tan, Image Editing: Sijia Liu and Technical Direction: Zhangkun Xie IMAGE CREDITS: Image #No 1: Photographer Kelin Tan Image #No 2: Photographer Kelin Tan Image #No 3: Photographer Kelin Tan Image #No 4: Photographer Kelin Tan Image #No 5: Photographer Kelin Tan |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Jinmailang Food Co., LTD PROFILE: Founded in 1994, Jinmailang is one of the leading companies in China's food industry. Its Lao Fanjia non-fried series is well received by consumers. Although the selection of high-quality wheat bases, research and development, production, and sales have continued to create surprises for consumers in the past 27 years. |
| AWARD DETAILS | |
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Ramen Fan Instant Noodles Packaging by Tiger Pan is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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