Their design ombined with modern abstract design language, forming the wine labels with different leveled bumps and specific cutouts, they present the Great Wall in its most majestic form, highly recognizable from afar. How to save consumer’s effort to look for an ideal product is the key challenge of this case. An explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.

Great Wall can be said to be Chinese people’s doorway to experiencing the charm of wine. It has been the leading wine product in the Chinese consumer market in terms of production and sales since the 1970s.