Great Wall No.9 Wine Packaging by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Great Wall No.9 PRIMARY FUNCTION: Wine Packaging INSPIRATION: Our inspiration comes from traditional Chinese freehand landscape painting techniques, combined with modern abstract design language, forming the wine labels with different leveled bumps and specific cutouts, we present the Great Wall in its most majestic form, highly recognizable from afar. Exquisite illustration of the Great Wall mountains blends into the wine label. Emphasizing on the number "nine" in Chinese relates more to Chinese consumers, and also labels the quality grade of the product. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Great Wall can be said to be Chinese people's doorway to experiencing the charm of wine. It has been the leading wine product in the Chinese consumer market in terms of production and sales since the 1970s. Generations of people have gone through strict selection for the best locations for grape farming, cultivation, brewing, and storage, ensuring the best flavour of the wine. OPERATION / FLOW / INTERACTION: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away. PROJECT DURATION AND LOCATION: The project lasts 2 months, designed in Shenzhen and produced in Penglai, Shandong. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Exquisite illustration of the Great Wall mountains blends into the wine label. Emphasizing on the number "nine" in Chinese relates more to Chinese consumers, and also labels the quality grade of the product. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 78.5mm x Depth 78.5mm x Height 328mm TAGS: Product, Beverage, COFCO Group, Great Wall No.9, High-end, Tiger Pan RESEARCH ABSTRACT: Therefore, we seek to create a more contemporary brand identity to overthrow the old impressions through this packaging design. CHALLENGE: Consumers' impression of Great Wall wines still stems in the 1990s. Therefore, we seek to create a more contemporary brand identity to overthrow the old impressions through this packaging design. ADDED DATE: 2021-09-26 07:51:45 TEAM MEMBERS (6) : Creative Director: Tiger Pan, Graphic Design: Qian Chi, Image Editing: Kelin Tan, Image Editing: Chao Ma, Technical Direction: Zhangkun Xie and Project Manager: Krystal You IMAGE CREDITS: Image #1: Graphic Designer Tiger Pan, Great Wall No.9 Wine, 2021. Image #2: Graphic Designer Tiger Pan, Great Wall No.9 Wine, 2021. Image #3: Graphic Designer Tiger Pan, Great Wall No.9 Wine, 2021. Image #4: Graphic Designer Tiger Pan, Great Wall No.9 Wine, 2021. Image #5: Graphic Designer Tiger Pan, Great Wall No.9 Wine, 2021. |
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| Visit the following page to learn more: http://luwb.cn/QdA9A | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: COFCO Group PROFILE: Great Wall can be said to be Chinese people’s doorway to experiencing the charm of wine. It has been the leading wine product in the Chinese consumer market in terms of production and sales since the 1970s. |
| AWARD DETAILS | |
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Great Wall No.9 Wine Packaging by Tiger Pan is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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