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TIGER PAN Fenjiu Reborn Chinese Baijiu Packaging
Fenjiu Reborn Chinese Baijiu Packaging is Bronze Design Award winner in 2021 - 2022 Packaging Design Award Category.
Fenjiu Reborn Chinese Baijiu Packaging

Their design inspired by that breathtaking moment and captured the curves with a glass convex technique. The wine bottle is wrapped and hidden within translucent papers, then sealed with a Chinese apricot blossom knot. The hazy texture resembles the ambiguous relationship between light and shadow through glass, like a curtain of trickling raindrops; might even be able to sense its underlying burst of fragrance.

Fenjiu Reborn Chinese Baijiu Packaging
TIGER PAN Fenjiu Reborn
TIGER PAN Chinese Baijiu Packaging
TIGER PAN design
TIGER PAN design
TIGER PAN

Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.

Shanxi Xinghuacun Fenjiu Holding Co., Ltd.

Fen Wine comes from a small village named Xinghua (which means apricot flower) in Shanxi, China. Since more than 3000 years ago, people have been brewing fine wines at fair prices in this wealthy village. Whenever the rainy season hits, rainwater falls from the Ancient Pavilion roof tiles in an artistic fashion.