Fenjiu Reborn Chinese Baijiu Packaging by Tiger Pan |
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| DESIGN NAME: Fenjiu Reborn PRIMARY FUNCTION: Chinese Baijiu Packaging INSPIRATION: The Song of Trickling Raindrops We were inspired by that breathtaking moment and captured the curves with a glass convex technique, nevertheless, making the grip more firm and comfortable. The red label adopts a unique paper-cut out style of Shanxi folk, and the shape takes on the form of a traditional courtyard stone window, giving it a high recognition from afar. The wine bottle is wrapped and hidden within translucent papers, then sealed with a Chinese apricot blossom knot. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Fen Wine comes from a small village named Xinghua (which means apricot flower) in Shanxi, China. Since more than 3000 years ago, people have been brewing fine wines at fair prices in this wealthy village. Whenever the rainy season hits, rainwater falls from the Ancient Pavilion roof tiles in an artistic fashion. OPERATION / FLOW / INTERACTION: We were inspired by that breathtaking moment and captured the curves with a glass convex technique, nevertheless, making the grip more firm and comfortable. PROJECT DURATION AND LOCATION: The project was done within 3 months. The design is finished in Shenzhen, produced in Fenyang City, Shanxi Province. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle: Width 78.6mm x Depth 286.7mm x Height 286.7mm TAGS: Xinghua Village, Chinese Baijiu, Fenjiu-National Gifts, Social attributes, Tiger Pan RESEARCH ABSTRACT: The wine bottle is wrapped and hidden within translucent papers, then sealed with a Chinese apricot blossom knot. The hazy texture resembles the ambiguous relationship between light and shadow through glass, like a curtain of trickling raindrops; you might even be able to sense its underlying burst of fragrance. CHALLENGE: The red label adopts a unique paper-cut out style of Shanxi folk, and the shape takes on the form of a traditional courtyard stone window, giving it a high recognition from afar. ADDED DATE: 2021-09-18 01:27:48 TEAM MEMBERS (7) : Creative Director: Tiger Pan, Graphic Design: Longfei Xiao, Graphic Design: Shuanglong Wang, Image Editing: Juanjuan Wu, Image Editing: Sijia Liu, Technical Direction: Zhangkun Xie and Project Manager: Krystal You IMAGE CREDITS: Image #No 1: Photographer Juanjuan Wu Image #No 2: Photographer Juanjuan Wu Image #No 3: Photographer Juanjuan Wu Image #No 4: Photographer Juanjuan Wu Image #No 5: Photographer Juanjuan Wu |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shanxi Xinghuacun Fenjiu Holding Co., Ltd. PROFILE: Fen Wine comes from a small village named Xinghua (which means apricot flower) in Shanxi, China. Since more than 3000 years ago, people have been brewing fine wines at fair prices in this wealthy village. Whenever the rainy season hits, rainwater falls from the Ancient Pavilion roof tiles in an artistic fashion. |
| AWARD DETAILS | |
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Fenjiu Reborn Chinese Baijiu Packaging by Tiger Pan is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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