SIG Design Fantasy Factory Retail Store
Fantasy Factory Retail Store is Golden Design Award winner in 2021 - 2022 Interior Space and Exhibition Design Award Category.
Fantasy Factory Retail Store

The fantasy factory with on-site baking as the core selling point, integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store. The design concept FTY was extracted from Factory. F stands for Fair. For large flow of people and rich product categories, the space was planed in the way of a market. T stands for Time. The color of the shop is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). The different You in the mirror is extended to the multi-dimensional interactive device.

Fantasy Factory Retail Store
SIG Design Fantasy Factory
SIG Design Retail Store
SIG Design design
SIG Design design
SIG Design

SIG Design is a leading commercial Design company in China, founded in Shanghai in 2001. Based on the methodology of design innovation, through a unique perspective and insight, it breaks the boundary of style and the inertia of traditional thinking, and provides comprehensive design solutions. SIG means [ special interest group ]. The team started with the idea of gathering a group of interesting and special people and treating each project as an opportunity to learn and explore the world. With a unique perspective of design and innovation, we can gain insight into People's daily behavior and the surrounding world, and give innovative proposals. This interesting group of people believe that through warm, human design: humanized design.


Nayuki, founded in 2015, is headquartered in Shenzhen, Guangdong Province. Innovatively create the form of "tea + bread", with young women aged 20-35 as the main customer group. On July 2, 2019, Nayuki was selected as one of the "Top Ten Chinese Tea Brands". As of September 30, 2020, the number of tea shops in Nayuki reached 422.