SIG Design Bay Cosmetics Retail Store
Bay Cosmetics Retail Store is Iron Design Award winner in 2021 - 2022 Interior Space and Exhibition Design Award Category.
Bay Cosmetics Retail Store

The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. The optical illusion and the linear composition of waves form a Sephora bay, resulting in a different visual experience. The lines on the black and white columns are extended to the interior of the space, thus forming a natural visual guide.

Bay Cosmetics Retail Store
SIG Design Bay
SIG Design Cosmetics Retail Store
SIG Design design
SIG Design design
SIG Design

SIG Design is a leading commercial Design company in China, founded in Shanghai in 2001. Based on the methodology of design innovation, through a unique perspective and insight, it breaks the boundary of style and the inertia of traditional thinking, and provides comprehensive design solutions. SIG means [ special interest group ]. The team started with the idea of gathering a group of interesting and special people and treating each project as an opportunity to learn and explore the world. With a unique perspective of design and innovation, we can gain insight into People's daily behavior and the surrounding world, and give innovative proposals. This interesting group of people believe that through warm, human design: humanized design.


Sephora was founded in Limoges, France in 1969. Sephora joined the global luxury brand company LVMH in 1997. Sephora has 1665 stores in 21 countries around the world. In April 2005, Sephora opened their first store in mainland China in Shanghai. Sephora provides a comprehensive selection of products in the store: from skin care, beauty to perfume; not only the prestigious selection of cosmetics brands, but also the latest market new products such as microbubble technology, and the exclusive and exclusive Sephora China brand products.