Bay Cosmetics Retail Store by SIG Design

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DESIGN DETAILS
DESIGN NAME:
Bay

PRIMARY FUNCTION:
Cosmetics Retail Store

INSPIRATION:
Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.

OPERATION / FLOW / INTERACTION:
/

PROJECT DURATION AND LOCATION:
The project started in Jan 2019 and finished in May 2019. The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Desktop research and Market research were adopted to understand the requirement of target customers and competitors.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project space is 424 ㎡.

TAGS:
cosmetics retail space, bay, stripes, consuming experience

RESEARCH ABSTRACT:
Methods: Internet research, offline market research of the similar category Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.

CHALLENGE:
While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.

ADDED DATE:
2021-06-28 03:04:55

TEAM MEMBERS (3) :
Creative director:Lei Gao, Interior design:Lei Gao, Ya Wang and Rendering:Weizhou Jiang

IMAGE CREDITS:
Image #1-image #5 Photographer :Lerong Huang

Visit the following page to learn more: https://sigedesign.com/work/detail/112
CLIENT/STUDIO/BRAND DETAILS
NAME:
Sephora

PROFILE:
Sephora was founded in Limoges, France in 1969. Sephora joined the global luxury brand company LVMH in 1997. Sephora has 1665 stores in 21 countries around the world. In April 2005, Sephora opened their first store in mainland China in Shanghai. Sephora provides a comprehensive selection of products in the store: from skin care, beauty to perfume; not only the prestigious selection of cosmetics brands, but also the latest market new products such as microbubble technology, and the exclusive and exclusive Sephora China brand products.

NOMINATION DETAILS

Bay Cosmetics Retail Store by Sig Design is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Bay Cosmetics Retail Store by Sig Design is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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