By adjusting the typeface, the Tsingtao logo has been upgraded, adding elements like a cast matching with a gold and wooden texture. A family-crest-like totem is created, offering an authentic historical touch. The illustration is recreated from a Gold Certificate won by Tsingtao from the 1906s Beer Championship in Munich; composed of lilacs, wheat, butterflies, beer barrels and the goddess Hestia; from afar, sits the Tsingtao factory, museum, brewing masters in carriages and another goddess.

Tsingtao Brewery was founded by the Anglo-German Brewery Co. Ltd., an English-German joint stock company based in Hong Kong which owned it until 1916. The brewery was founded on August 15, 1903 as the Germania-Brauerei (Germania Brewery) with a paid-in capital of 400,000 Mexican silver dollars divided into 4,000 shares priced at $100 each.