Tsingtao White Beer by Tiger Pan

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DESIGN DETAILS
DESIGN NAME:
Tsingtao

PRIMARY FUNCTION:
White Beer

INSPIRATION:
The illustration is inspired by a Gold Certificate won by Tsingtao from the 1906s Beer Championship in Munich; composed of lilacs, wheat, butterflies, beer barrels and the goddess Hestia; from afar, Tsingtao factory, museum, brewing masters and another goddess. Using a white and blue color palette, contrasting the label from the glass bottle.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The upgrade of Tsingtao logo by adjusting the typeface, adding elements like a cast matching with a gold and wooden texture. A family-crest-like totem is created, offering an authentic historical touch. The illustration is inspired by a Gold Certificate won by Tsingtao from the 1906s Beer Championship in Munich; composed of lilacs, wheat, butterflies, beer barrels and the goddess Hestia; from afar, sits the Tsingtao factory, museum, brewing masters in carriages and another goddess.

OPERATION / FLOW / INTERACTION:
Brown glass and can are adopted to fill the beer.The color tone of white and blue is matched with little red and gold, contrasting the label from the glass bottle. The illustration is deconstructioned and eye-cathy branding message is fused into the scene. The detailed packaging scheme and strict control of printing make the product a mature and professional one.

PROJECT DURATION AND LOCATION:
At 2020, the project started in February in Shandong and finished in May in Shenzhen and was launched to market in June.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Can is made of aluminum and the bottle is made of glass.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size: 65*168mm(can), 62*225mm(bottle); Produce Cost: 0.07USD per can; 0.1USD per Bottle;Retail Price: 1.5USD per can; 1.8USD per bottle.

TAGS:
Beer, Tsingtao, Tiger Pan, Packaging Design

RESEARCH ABSTRACT:
Tsingtao Beer, established in 1903 by British and German businessmen, has the longest history of brewing in China. Its beer products have won numerous international awards. The white beer of Tsingtao is one of its key products with a fruity flavor and cloudy body.

CHALLENGE:
As the earliest bottled wine manufacturer in China, Tsingtao Brewery hopes to launch a representative white beer product that not only conveys the long history of the Qingdao brand, but also allows consumers to perceive the excellent quality of its products from the packaging. In terms of appearance design, the white beer's unique floral and fruit aroma are delivered.

ADDED DATE:
2021-03-26 10:11:22

TEAM MEMBERS (4) :
Designer: Tiger Pan, Qian Chi, Illustrator: Ping Yi, Photographer: Juanjuan Wu and Project Manager: Krystal You

IMAGE CREDITS:
No 1: Tiger Pan, Qian Chi, Juanjuan Wu
No 2: Tiger Pan, Qian Chi, Juanjuan Wu
No 3: Tiger Pan, Qian Chi, Juanjuan Wu
No 4: Tiger Pan, Qian Chi, Juanjuan Wu
No 5: Tiger Pan, Qian Chi, Juanjuan Wu

PATENTS/COPYRIGHTS:
Copyrights belong to Tsingtao Beer Co., Ltd., 2021.

Visit the following page to learn more: http://dwz.date/eAdG
CLIENT/STUDIO/BRAND DETAILS
NAME:
Tsingtao Beer Co., Ltd.

PROFILE:
Tsingtao Brewery was founded by the Anglo-German Brewery Co. Ltd., an English-German joint stock company based in Hong Kong which owned it until 1916. The brewery was founded on August 15, 1903 as the Germania-Brauerei (Germania Brewery) with a paid-in capital of 400,000 Mexican silver dollars divided into 4,000 shares priced at $100 each.

NOMINATION DETAILS

Tsingtao White Beer by Tiger Pan is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Tiger Pan is also kept secret. This information will also be available later.
AWARD DETAILS

Tsingtao White Beer by Tiger Pan is Winner in Packaging Design Category, 2020 - 2021.



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· Click here to view the profile and other works by Tiger Pan.
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