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TIGER PAN Niulanshan Zodiac Ox Edition
Niulanshan Zodiac Ox Edition is Silver Design Award winner in 2020 - 2021 Packaging Design Award Category.
Niulanshan Zodiac Ox Edition

Chinese have lots of love for Zodiac. In Chinese Lunar Year, 2021 is the year of Ox. As one of China's leading liquor brands, Niulanshan has begun planning the launch of Year of the Ox limited edition in mid 2020. Not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox". The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. The top's shaped as an Ox horn, and also like a bullring. By extending the last stroke specifically, implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".

Niulanshan  Zodiac Ox Edition
TIGER PAN Niulanshan
TIGER PAN Zodiac Ox Edition
TIGER PAN design
TIGER PAN design
Beijing Chuangyitang Sales Co., Ltd.

In 1952 several distilleries were merged into the modern day Niulanshan distillery and as an independent distillery it has one of the largest production capacities in China with an output of 150,000 tonnes per annually.