Chinese have lots of love for Zodiac. In Chinese Lunar Year, 2021 is the year of Ox. As one of China's leading liquor brands, Niulanshan has begun planning the launch of Year of the Ox limited edition in mid 2020. Not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox". The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. The top's shaped as an Ox horn, and also like a bullring. By extending the last stroke specifically, implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".

Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.

In 1952 several distilleries were merged into the modern day Niulanshan distillery and as an independent distillery it has one of the largest production capacities in China with an output of 150,000 tonnes per annually.