Niulanshan Zodiac Ox Edition by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Niulanshan PRIMARY FUNCTION: Zodiac Ox Edition INSPIRATION: We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox. Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end". OPERATION / FLOW / INTERACTION: Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals. PROJECT DURATION AND LOCATION: The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The bottle is made of glass and the box is made of wood. SPECIFICATIONS / TECHNICAL PROPERTIES: Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD. TAGS: Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition RESEARCH ABSTRACT: Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly. CHALLENGE: In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design. ADDED DATE: 2021-03-26 09:32:29 TEAM MEMBERS (4) : Designer: Tiger Pan, Xuedan Xia, Photographer: Kelin Tan, Technical Support: Zhangkun Xie and Project Maneger: Krystal You IMAGE CREDITS: No.1: Tiger Pan / Xuedan Xia / Kelin Tan No.2: Tiger Pan / Xuedan Xia / Kelin Tan No.3: Tiger Pan / Xuedan Xia / Kelin Tan No.4: Tiger Pan / Xuedan Xia / Kelin Tan No.5: Tiger Pan / Xuedan Xia / Kelin Tan PATENTS/COPYRIGHTS: Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021. |
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NAME: Beijing Chuangyitang Sales Co., Ltd. PROFILE: In 1952 several distilleries were merged into the modern day Niulanshan distillery and as an independent distillery it has one of the largest production capacities in China with an output of 150,000 tonnes per annually. |
| AWARD DETAILS | |
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Niulanshan Zodiac Ox Edition by Tiger Pan is Winner in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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