Florian Seidl Lavazza MilkEasy Milk Frother
Lavazza MilkEasy Milk Frother is Golden Design Award winner in 2020 - 2021 Home Appliances Design Award Category.
Lavazza MilkEasy Milk Frother

This elegant frother prepares a wide range of milk-based beverages. With the touch of a button, it makes cold and hot milk froth or hot milk. The backlit button is emphasized by a coloured ring, allowing to link it chromatically to other Lavazza products. The magnetic whisk is removable, and the coated vessel can be rinsed and cleaned easily. The transparent lid lets the user check the progress of the preparation at any time. The metal ring on top adds precision and cleanliness when pouring.

Lavazza MilkEasy  Milk Frother
Florian Seidl Lavazza MilkEasy
Florian Seidl Milk Frother
Florian Seidl design
Florian Seidl design
Florian Seidl

Florian Seidl is an Austrian designer with several years of professional experience. Currently he is working as Lavazza's design manager at the Innovation Center in Turin and teaching at the Scuola Politecnica di Design (SPD) in Milan. Before that he was part of the design team that developed the Fiat 500 successfully into a whole range of different models and several other projects that can now be seen on the road. He has also done work for KTM and as freelancer for various other non-automotive brands. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.


Luigi Lavazza S.p.A. is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store in Via San Tommaso 10. Lavazza invented the concept of the coffee blend - the art of combining different types of coffee, to achieve and maintain certain characteristics and quality. Lavazza is among the world's leading coffee roasters.