Shr.d is a vinyl record shaped music player. S stands for the square, h for the hole, r for the red, and d for the dot. This product combines these basic graphics. Combined with the preferences and aesthetic orientation of the new generation of young people, shr.d is connected basic graphics and overlapped them, thus making them simple and exquisite. At the same time, it can also play music through a usb connection. Shr.d breaks through the concept of classical appearance and integrates into modern life, home furnishing, leisure, and other fields.

Bruce Tao is a designer who committed to promote the development of industrial design in China and help design students out of confusion. Won more than 100 design awards in the domestic and overseas. Co-founded a scientific and technical corporation specializing in Intelligent Technology Equipment. Cooperated with students majoring in industrial design, computer, automation, intelligence, machinery and electronic information to jointly develop products. Got many national patents for scientific and technological inventions and awards.

Bruce Tao design studio was founded china-focused student-run non-profit organization, operating in over 20 universities nationwide with over 300 members. Committed to promote the development of industrial design in China and help design students out of confusion Won more than 100 design awards in the domestic and overseas. Co-founded a scientific and technical corporation specializing in Intelligent Technology Equipment. Cooperated with students majoring in industrial design, computer, automation, intelligence, machinery and electronic information to jointly develop products. Got many national patents for scientific and technological inventions and awards. Cultivate a large number of outstanding university students with scientific spirit to the society.