Zhuliguan is a themed hotel focusing on bamboo culture, The pattern looks like both a bamboo and swallows, making people to expect the start of a new journey. The logo presents a development from nothing to something, which originally comes from philosophical Taoism. Its change carries the philosophy of traditional Chinese Taoism "Out of Tao, One is born. Out of One, Two; Out of Two, Three; Out of Three, the created universe", implying "The Tao way follows nature".

Zhongxiang Zheng, logo and brand designer, born in Wenzhou, China in 1982, has been committed to the research and implementation of logos and brands for a long time. Currently based in Hangzhou, China, he is the head of two design companies and his design is mainly in the field of the exploration and learning of Chinese traditional culture in design. The designer desires to establish a series of complete and effective visual design and brand strategies for customers under the correct brand definition.

Zhongyang Brand Design was established in 2004 in Hangzhou, and the core team consists of professors from the college. It has two companies, “Wudaoyou Design, Zhongyang Brand Design”. The design focuses on the integration of international vision and traditional culture, and the exploration of the essence of the project and product driven by the market demand. The main services cover VIS brand year-round cooperation, brand naming, logo design, packaging design, intangible cultural brand building, and homestay renovation design, in order to establish a series of complete and effective visual design and brand strategies for customers under the correct brand definition.