Zhongxiang Zheng, logo and brand designer, born in Wenzhou, China in 1982, has been committed to the research and implementation of logos and brands for a long time. Currently based in Hangzhou, China, he is the head of two design companies and his design is mainly in the field of the exploration and learning of Chinese traditional culture in design. The designer desires to establish a series of complete and effective visual design and brand strategies for customers under the correct brand definition.