Zhuliguan Hote Hotel Logo by Zhongxiang Zheng |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Zhuliguan Hote PRIMARY FUNCTION: Hotel Logo INSPIRATION: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey OPERATION / FLOW / INTERACTION: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express. PROJECT DURATION AND LOCATION: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion. SPECIFICATIONS / TECHNICAL PROPERTIES: UV, hot stamping Bags:Depth330mm x Width250mm x Height80mm Notebooks:Depth297mm x Width210mm x Height80mm T-shirts:Small, Middle, Large, Extra large TAGS: Brand , Research , Hotel , Logo , Culture RESEARCH ABSTRACT: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe. CHALLENGE: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" ADDED DATE: 2020-12-23 02:07:47 TEAM MEMBERS (1) : IMAGE CREDITS: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019. Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019. Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019. Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019. Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020. PATENTS/COPYRIGHTS: Trademark (2019) Zhongxiang Zheng |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: zhongxiang zheng PROFILE: Zhongyang Brand Design was established in 2004 in Hangzhou, and the core team consists of professors from the college. It has two companies, “Wudaoyou Design, Zhongyang Brand Design”. The design focuses on the integration of international vision and traditional culture, and the exploration of the essence of the project and product driven by the market demand. The main services cover VIS brand year-round cooperation, brand naming, logo design, packaging design, intangible cultural brand building, and homestay renovation design, in order to establish a series of complete and effective visual design and brand strategies for customers under the correct brand definition. |
| AWARD DETAILS | |
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Zhuliguan Hote Hotel Logo by Zhongxiang Zheng is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Zhongxiang Zheng. · Click here to register inorder to view the profile and other works by Zhongxiang Zheng. |
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