LiNing, a professional sports brand with fashionable features, has been interpreting the brand slogan "Anything is possible" with actions. The design of the eighth generation of LiNing retail stores was inspired by the running track and basketball gym, which has a rich and fairly perfect standardization system. The eighth generation stores are based on professional sports and have a fashionable lifestyle. The store image is constantly enhanced, complemented and improved, to form a set of dynamic and sustainable store image criteria.

He has 20 years of experience in commercial space design, exhibition hall and museum design for many domestic and foreign brands and has provided design services for museums and exhibition halls of government and central government enterprises. In 1997, he entered the Tsinghua University Academy of Fine Arts, majoring in exhibition art design, to learn design theory and methods systematically and solidly. After graduation, he has been engaged in the design of exhibition halls and museums for ten years. After 2010, he focused on the research and design of commercial exhibition space, and provided many types of commercial store image design for many domestic and foreign brands. The design concept is market-oriented, integrating and giving full play to multi-disciplinary features, presenting product characteristics from the largest angle, highlighting the brand image, and striving to create distinctive stores for consumers.

Li-Ning is the Chinese leader in athletic apparel and footwear, rooted in the vision of its founder and namesake, the champion gymnast Mr. Li Ning. He founded the company in 1990 with the simple goal of providing Chinese athletes a national brand to wear on the world stage of the Olympics – historically one of the West’s rare portals into authentic Chinese culture. This modest intention has, almost 30 years later, led to the rise of a global sport pioneer that resides at the forefront of 21st-century design and technology while celebrating its own, storied past. Consequently, Li-Ning explores the tensions between past and future, man and nature, flexibility and strength. Yet it is ultimately driven by the boundless potential of the human body. As a world-class gymnast with 106 gold medals, Mr. Li, himself, is testament to this. His most singular achievements include winning six out of seven gold medals at the Sixth World Cup Gymnastic Competition in 1982, earning him the nickname “The Prince of Gymnastics.” In 1984, Mr. Li won three gold medals, two silver, and one bronze to become the most honored athlete at the 1984 Summer Olympic Games, held in Los Angeles. In 1999, the World Sports Correspondent Association named him among the “World’s Most Excellent Athletes” of the 20th century. More recently, Mr. Li lit the torch at the 2008 Summer Olympic Games, held in Beijing. Coupled with this, innovation is also essential to the development of the Li-Ning brand and its products. By driving perpetual research and development, Li-Ning is able to offer the most forward-thinking products, experiences, and services, while using cut-through technologies and materials.