He has 20 years of experience in commercial space design, exhibition hall and museum design for many domestic and foreign brands and has provided design services for museums and exhibition halls of government and central government enterprises. In 1997, he entered the Tsinghua University Academy of Fine Arts, majoring in exhibition art design, to learn design theory and methods systematically and solidly. After graduation, he has been engaged in the design of exhibition halls and museums for ten years. After 2010, he focused on the research and design of commercial exhibition space, and provided many types of commercial store image design for many domestic and foreign brands. The design concept is market-oriented, integrating and giving full play to multi-disciplinary features, presenting product characteristics from the largest angle, highlighting the brand image, and striving to create distinctive stores for consumers.